Introduction to the Internet and HTML The most important HTML Tags Simplification through HTML Construction Software Creating Links Loading a Site onto the Internet Adding Graphics Designing a Web Site that Works Advanced Features Module 2 ASP.net
This module will expand on website database development techniques and more using Microsofts ASP.NET technology.
Module 3 Digital Photography
Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications Equipment Digital Technology - Colour, resolution, sensors Digital Cameras Taking Photographs Scanners Uploading Images The Digital Darkroom Compositing & Imaging - Production & manipulation of images Special Effects Outputs & Applications- Printers, The Internet
Module 4 E Commerce
Introduction – what is e-commerce (more than the internet) Success and failure – what makes the difference Promotional strategies – are different on the internet Optimizing web site potential Increasing web site exposure Automating supply of goods, services and cash flow Managing constant change Dealing with e-commerce problems
Module 5 Visual Basic.Net
1. Introduction
2. The Variables
3. Understanding conditional statements
4. I/O handling
5. Controls and Objects – An Introduction
6. Structured Programming using Modules
7. Properties, methods, events & classes
8. Inheritance
9. Polymorphism
10. Using controls
11. Debugging
12. Developing a complete VB.NET application
Module 6 Photoshop
1. Learning The Menus
2. Working with Digital Image Files
3. Understanding the Tool Palette
4. Using Layers, Actions and History
5. Digital Painting, Shapes and Colours
6. Selecting, Resizing, Transforming and Masking
7. Adjustments and modifications
8. Adding Filters and Styles
9. Preparing Files for Print and Web
Module 7 Publishing I (Introduction to Publishing)
Nature and Scope of the Publishing world Desktop Publishing A Desktop Publishing B Illustration: Graphics Illustration: Photography Research Skills : Market Research, researching an article, etc Marketing of Publications Ethics & the law in publishing Developing a publishing project
Module 8 Freelance Writing
Introduction Basic Writing Skills The Publishing World Manuscripts Planning Newspaper Writing Magazine Writing Writing books Writing advertising Special project
Module 9 Marketing (Foundations)
Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.
Module 10 Sales Management
Developing Sales Concepts Developing Sales Relationships Sales Ethics Building Product Knowledge Developing a Customer Strategy Presentation Strategy Options Closing a Sale Managing Yourself Managing a Sales Team
Module 11 Advertising & Promotions
Analysing the market
Target Marketing Display and Display Techniques Advertising and Promotions strategy New product development Sales Techniques – General Writing Advertisements Electronic Marketing Direct Mailing Exhibitions and Shows
Module 12 Marketing Systems
Marketing systems Retailing systems and strategies Wholesaling systems and strategies Product presentation and packaging Negotiating skills Marketing organisations International marketing International marketing 2 Analysing the market The marketing mix
Module 13 Bookkeeping I
This is a basic bookkeeping course, which focuses on the nature of accounting for small business, mainly service firms. The course consists of 13 lessons.
Module 14 Research Project I
The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.
Module 15 Industry Meetings (100 hours)
Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)
Why choose this course?
Develop a mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businneses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have. Great course for Marketing managers and Business managers.
Career Opportunities
You can work as IT Managers, IT Consultants, Ecommerce Consultants, Web marketing consultant etc.
This course is internationally accredited through I.A.R.C
