This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.

Career Opportunities
Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Marketing Executive.

Applicants must have a recognised Diploma or a recognised Certificate and two years work experience; or ten years work experience; or successfully completed 20 units of postgraduate University of Newcastle studies and two years work experience.

The Graduate Certificate requires students to complete 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete two courses (20 units) from the Core Courses with the remaining two courses (20 units) being selected from the remainder of Core Courses or from the Directed Courses.

Students enrolled prior to 2007 will be given the option of completing their program under the previous program structure or the current structure.

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