Publishing I
It is easier today than ever before for anyone to become a publisher, particularly for electronic publishing. This course provides an excellent start for anyone considering self-publishing or seeking employment in the publishing industry. It is equally relevant to electronic or print publishing.

Aims of this course:

• Define the scope and nature of publishing today.

• Describe some of the processes that are commonly used to perform work tasks in the publishing industry.

• Identify a viable process to follow for desktop publishing of a small publication for printing on paper.

• Identify a viable process to follow for desktop publishing of a small publication in an electronic format (e.g. e-book or website).

• Evaluate different types of illustration for ease and relevance for use in different publishing situations.

• Determine photography appropriate for inclusion in a publication.

• Determine research required appropriate to the needs of a publication.

• Determine a marketing strategy appropriate to the needs of a publication.

• Identify the impact of legal and ethical issues on a publisher.

• Plan the production and marketing of a publication.

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